True to type: how we fell in love with our letters From easyJet to Facebook, road signs to clothing labels, we are surrounded by a world of type. But what messages do its different kinds convey? In this extract from his new book, Just My Type, Simon Garfield looks at the history of typefaces, the obsessive care taken over their design – and the role they play in shaping our lives Simon Garfield Fonts were once known as founts. Fonts and founts weren't the same as typefaces, and typefaces weren't the same as type. In Europe the transition from fount to font was essentially complete by the 1970s, a grudging acceptance of the Americanisation of the word. ... In the days when type was set by hand, a font was a complete set of letters of a typeface in one particular size and style – every different a, b and c in upper and lower case, each pound or dollar sign and punctuation mark. There would be many duplicates, the exact amount dependent on their common usage, but...